China has not yet formed an effective model integrating design, production and sales. If we look at design, production and sales separately, there is no big problem, but further development of each link will not be able to run in effectively, and there will be big problems in development. The design, production and sales are divided into three parts.
There are no authoritative home design companies and large-scale home textile stores in China. As the sales of home textile products, Japan's stores display products in series, such as the kitchen, bedroom, living room, bathroom four rooms are displayed together. To bedroom, living room based, determine the main color of the home. Because the color of the big block at home decides whether to buy or not. The big block at home has curtains, bedding, sofas, tablecloths, and the rest as matching. Small color block matching requirements as long as the main color can be matched, as long as the designer clear requirements, the product can be marketable.
Design concept：The matching of colors can be monochromatic, interlaced, transitional, cross, monochromatic fabric structure, color and raw materials. Pattern, hard and soft. Strong and soft collocation, size collocation, height collocation.
European and American color is heavy, Japanese color is bright, Chinese and Middle East color is dark.
1. First, determine the color and allocate the color proportion, such as the proportion of main color and other colors, so as to facilitate the matching of other items.
2. Confirm the fabric
3. Determine the pattern
4. Determine fabric structure
5. Determine the processing technology of finished products
The above five points can affect each other's final product effect and also directly affect sales.
China's factories also do design and sales, but they can't do well, because they don't have professionals, but they have no way.
As for the design idea, no one has provided effective information to China's home textile enterprises in the market, only by feeling. Product quality is basically no problem, but the most critical color is not allowed by many enterprises. There are many dyeing factories with problems in color and technology. The color is not right, because most of the pigments used are reddish. The Japanese pigments are all partial blue, the color is pure and bright, any color is very fresh, the partial red color looks like the old one. In terms of sales, the factory lacks capital, market integration ability and various talents, so no factory can affect the market. The products of export enterprises are either samples provided by customers or samples taken at the trade fair. They don't know what kind of customers to provide the samples. In fact, as long as they go to foreign department stores and hypermarkets to have a look at the products they want to produce, they will know that the samples displayed by department stores are well located but small in area and with instructions. This is the product being promoted. If the location is good, the sample site must be large The products with large sales volume are usually sold in the hypermarket one or two years later, and the price reduction sales may have similar products in the hypermarket.
For further development of home textile, it is feasible to guide the factory to produce marketable products and increase sales volume with the effective guidance of the company or the corresponding industry association, as long as the effective market information is provided to the factory. There should be no problem in information collection. The key is analysis. The sales of products are relatively mature in foreign countries. The professional division of labor in developed countries such as Japan, Europe and the United States is relatively detailed. For example, the high-end products in the mainland are in department stores and membership stores, the middle and low-end products are in hypermarkets, and the product display is a series of samples. Generally, customers only need to buy curtains, bedding, carpets and tablecloths with large color blocks. Basically, this customer will not go to other stores to buy goods, because the color is not good when they go to other stores. The Japanese are very sensitive to color. They can distinguish a little difference. According to the season and pattern, the seller can effectively attract consumers to buy. In general, there are two seasons of replacement in the home. The consumption level in China and the Middle East market is low, not unable to afford consumption, but not knowing how to consume. For example, if every family in Japan has two or three sets of replacement in a series, the market will double, because the sales volume of products in a series is very large.
There are many domestic textile enterprises with high elimination rate, but there is no big brand that is in line with international standards. The traditional marketing mode has a limited spread and high cost, which is an important factor that leads to the low spread rate of home textile brand.